HURRAH FOR USABLE BIKE RACKS! 24 Hour Fitness


Which business wins the prize for the greatest effort to attract bicycle riders? 24 Hour Fitness on San Pablo Avenue! It has 9 bike racks visibly adjacent to the entrance. As a fitness center, it makes sense that customers pursuing health would choose a healthful mode of transportation to get there. But as the saying goes, “You can lead a horse to water, but you can’t make him drink.” The presence of bike racks doesn’t guarantee their use. The racks at 24 Hour Fitness are underutilized. Most patrons of 24 Hour Fitness are driving there, with lots of cars in the parking lot. Yet if business patrons make a sincere effort to arrive by bicycle only to have their bikes stolen for lack of secure bike parking, chances are they won’t make the effort a second time. 24 Hour Fitness deserves kudos for making sure patrons can park securely. As climate change worsens, we’re seeing more bikes showing up on racks in the East Bay. Businesses should follow 24 Hour Fitness’s example and install racks even if the demand isn’t obvious in the present. As Malcolm X said, "The future belongs to those who prepare for it today."  — Steve Price

Photo: Five of nine bike racks at 24 Hour Fitness


Comments

  1. AnonymousAugust 7, 2023 at 11:23 AM

    What I especially love about these bike racks is that they are not the aesthetically pleasing but functionally cumbersome circular racks, but instead are the traditional inverted-U that has plenty of straight vertical space to lock.

    ReplyDelete

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